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Covers that sell the book

Book Cover Design

Your cover has about one second to do its job, at roughly the size of a postage stamp, next to forty competitors. Everything else about it is secondary to that.

3Original concepts
1 secTo earn the click
UnlimitedRevisions on your chosen route

The approach

A cover is not art. It is a signal that tells the right reader this book is for them.

Every genre has a visual vocabulary readers have been trained on. Thrillers use particular typography and particular darkness; literary fiction signals itself with restraint. Ignoring that vocabulary does not read as original — it reads as unprofessional, and readers scroll past.

We design against your genre’s conventions first, then look for the one distinctive idea that makes your book stand out within them.

What is included

  • Competitive analysis of the current bestsellers in your category
  • Three original concepts, not three colourways of one idea
  • Thumbnail legibility testing at actual retail size
  • Full print wrap with spine and back cover copy layout
  • Separate ebook, paperback, hardcover and audiobook files
  • Licensed imagery and fonts, cleared for commercial use
  • Source files and a 3D mockup set for marketing

The process

How this
actually runs.

Five stages, each gated by your approval. You will always know what happens next and what it costs.

Start the conversation
01

Genre research

We pull the current top sellers in your exact category and identify what their covers have in common.

02

Three concepts

Genuinely different directions, each with a rationale for why it fits the book.

03

Thumbnail test

Your shortlist viewed at 120 pixels, which is how buyers will actually see it.

04

Refinement

Unlimited revisions on the chosen direction until it is right.

05

Production files

Print wrap, ebook, audiobook art and 3D mockups, all correctly specified.

Questions

The things
authors ask first.

If your question is not here, ask it on the consultation call — we would rather answer it before you commit than after.

Three distinct directions, each a real idea rather than a palette swap. Once you choose one, revisions on it are unlimited until you are satisfied.

Where it serves the book, yes, properly licensed for commercial use. Many covers also need original illustration or photography, and we will tell you which yours is and what it costs.

Because readers browse by recognition. A romance cover that looks like a business book will not be clicked by romance readers, however beautiful it is. Convention is how the right reader finds you.

Yes, we regularly extend an established series look so books two and three sit correctly beside book one.

Full-resolution print wrap as PDF, ebook JPG at retailer specification, audiobook square art, layered source files, and a mockup set for marketing.

Let’s talk about your book.

A free 30-minute consultation and a written quote within one business day.

Request your quote